Product matching

Match competitor and retailer products to your catalog

Compare like for like across every store. Browse AI captures product listings from any retailer or marketplace and matches them to your SKUs, even when titles, sizes, and variants don't line up, so your pricing, assortment, and analytics work on clean, matched data.

Product matching is delivered through Browse AI's Premium and managed services.

Catalog match
5 of 5 matched
98% avg
Your SKU
Matched product
Source
Price Δ
Match
APX-1842
Apex Pro Cordless Drill
Amazon
-$6
99%
FRG-0012
Forge Cast Iron 12"
Target
+$4
97%
HAL-Q-09
Halcyon Linen Set, Queen
Wayfair
Review
DRF-5QT
Drift Stand Mixer 5qt
Best Buy
-$12
98%
ECO-6MM
Echo Park Yoga Mat 6mm
Etsy
-$3
96%
How it works

Matched data, done for you

1

Share your catalog (SKUs, titles, GTINs, sizes, variants) and tell us the sites you want to match against.

2

Our team's robots capture the listings and AI matches them to your SKUs per source, with a confidence score on every match.

3

We validate with a human in the loop, the matching fine-tunes, and the matched dataset refreshes on your schedule as products change.

The same product, named ten different ways

Every retailer titles, sizes, and bundles products differently, and there is no shared identifier to join on. Browse AI matches on the attributes that matter, not just the title, so a variant on one site lines up with the right SKU in your catalog.

Cross-site matching

Match your SKUs to competitor and retailer listings across any number of sites.

Variant and bundle aware

Handle sizes, colors, packs, and bundles that don't map one to one.

Confidence scored

Every match carries a confidence score; low-confidence matches are flagged for review, not guessed.

Stays matched

Re-match on a schedule as listings and assortments change, so the mapping doesn't rot.

Every field on the page, structured

Matched output a robot can deliver:

Your SKUMatched titleSource / retailerListing URLPricePrice Δ vs youVariantPack sizeGTIN / UPCStockMatch confidenceMatch status
Prebuilt robots

Match against any retailer or marketplace

Point robots at the sources you compete on, US and global. Capture the listings, then match.

Marketplaces and retailers

Amazon, eBay, Best Buy, Etsy, and any other store. Use a prebuilt robot or train your own.

aAmazoneeBaybBest BuyEEtsy
Browse prebuilt robots

Any brand or competitor site

Point and click to train a robot on any storefront in minutes, then match its listings to your catalog.

Train a custom robot
★★★★★

"Browse AI matched our catalog to four marketplaces in a week, work that used to take our analysts a full quarter by hand."

Pricing & analytics lead · Consumer brand
Premium spotlight

Want matching done for you, at accuracy?

Product matching is a Premium spotlight. Our team builds AI-generated matching rules per source, validates with a human in the loop until it's right, and delivers a clean, continuously refreshed matched dataset. Managed contracts include a data-accuracy SLA, and most teams are live within 1 to 2 weeks.

Browse AI robot

Frequently asked questions

What is product matching?
Product matching links your catalog to the same or equivalent products on other sites, even when titles, sizes, and variants differ, so you can compare price, assortment, and availability like for like.
How does Browse AI match products?
Robots capture the listings, then AI matches them to your SKUs on the attributes that matter (not just the title), scoring each match by confidence. Low-confidence matches are flagged for human review.
Can it handle variants, packs, and bundles?
Yes. Matching is variant and bundle aware, so a size or pack on one site lines up with the right SKU in your catalog.
Which sites can it match against?
Any retailer, marketplace, or brand site you can open in a browser, using a prebuilt robot or a custom one our team trains.
Do I run the matching myself?
Product matching is delivered as part of Browse AI's Premium and managed services. Our team builds and tunes the matching rules per source and delivers the matched dataset at an accuracy SLA. Talk to sales to scope it for your catalog.
Does the matched data stay current?
Yes. Robots re-capture and re-match on your schedule as listings and assortments change, so the mapping doesn't go stale.

Part of e-commerce data

Start matching your catalog

Talk to our team to scope product matching for your catalog.